It's a Crazy World We Live In

So I'm watching the New Orleans vs. Minnesota game; one that I'm kind of torn on. On the one hand, I'm a Brett fan, but on the other hand, I wouldn't mind seeing Brees and the Saints in the Big Game (TM). (And yes, I can call him by his first name since I lived in Madison for two years.) Anyway, football isn't what I'm here to talk about, not directly anyway, so feel free to breathe a sigh of relief.

Mass Effect 2 is one of the few games that I've ever really looked forward to (the other one: Supreme Commander). How much? Well, I just got through the game for a fourth time this weekend in preparation to transfer a high level character over. I started on Thursday. I'll probably play through again delaying my ME2 extravaganza in order to hit 60 because apparently you get more awesomeness if you transfer a 60. Since then, I've been watching football and Mass Effect trailers/videos most of the day.

ANYWAY

In the middle of the game there was a Mass Effect 2 commercial. "Wow", I'm thinking. "Is gaming finally mainstream enough that we can advertise during football?" Heavy. I mean, football is usually dominated by unmemorable beer and truck commercials. Imagine my surprise then to hear "the Mass Effect 2 first half stats" as announced by Troy Aikman (maybe Joe Buck?) indicating that EA's marketing campaign is spending big $$$s. That's cool, and not just because I'm excited about the game.

Ya know what? I hate EA. I hate them a LOT, and not just for what they did/are doing to one of my former employers. Even given that, I don't think I can deny that what they're doing helps bring legitimacy to the industry. That, in many ways, is cool.